Daily News: January 14, 2013

Maranon Capital Finances Ameda Acquisition

Maranon Capital provided senior and mezzanine debt to support Crimson Investment’s purchase of Ameda from Evenflo Company. Maranon also invested equity in the transaction alongside Crimson.

Ameda is a provider of hospital-grade and personal breast pumps, milk collection kits and accessories.

“We were attracted to the opportunity by Ameda’s superior technology and brand recognition, its large installed base within healthcare facilities, and the company’s excellent retail partnerships,” remarked Greg Long, managing director of Maranon Capital and the lead partner for the investment. “In addition to an attractive business model which generates recurring revenue through the sale of accessories, Ameda’s market opportunity is growing quickly in the U.S., Europe and developing countries.”

Tom Gregory, managing director and co-founder of Maranon Capital, added “Ameda is Maranon’s second investment in partnership with Crimson since June 2012. We are pleased when Maranon’s reputation as a reliable and trusted partner is affirmed through repeat selection as the financing source for a transaction.”

Maranon Capital provides senior financing, mezzanine debt and equity co-investments for private equity-backed and non-sponsored middle market transactions.

Crimson Investment is an international private equity firm focused on middle-market companies.