Greg L’Herault joined the business development team of Hitachi Business Finance, where he will concentrate his efforts on attracting new asset-based lending, syndication and factoring clients across the United States.

L’Herault will be based in Denver, CO and be responsible for scaling the company’s growth plans by connecting with business owners and trusted advisors.

“The addition of Greg is yet another step in our strategy to strengthen our market position and expansion efforts,” says Mike Semanco, Hitachi Business Finance president and chief operating officer. “With more than 15 years in the commercial lending industry, Greg is an established leader in the Rocky Mountain region and we’re looking forward to leveraging his experience as he works to help clients improve their working capital.”

“I was drawn to Hitachi because of its strong brand recognition and resources,” adds L’Herault. “The company’s focus on developing and sustaining deep client relationships will allow me to create custom solutions – in a fast and effective manner – that help businesses in taking that next step.”

L’Herault’s previously served as vice president of Business Development at First Business Capital. Prior to that, he held commercial banking and lending roles with Zions Bancorp, Vencore Capital and Silicon Valley Bank. He also worked in various corporate finance and consulting capacities assisting the executive suite.

Founded over a decade ago, Hitachi Business Finance is a division of Hitachi Capital America and a source of opportunity and information for entrepreneurs seeking solutions beyond traditional lending. It offers asset-based financing designed to help improve a company’s cash position.