Lendr Online, a provider of flexible working capital to small- and medium-sized businesses, named Dan DeMeo chief revenue officer. He will report to CEO Tim Roach.

In his new role, DeMeo will lead Lendr’s organic and partnership marketing efforts and build on the established momentum to expand strategic alliances.

“Dan is a highly strategic and thoughtful leader with broad perspective of the industry that enables him to understand specific challenges we face as a growing company,” said Roach. “Dan’s experience is a perfect addition to the team as we accelerate our growth plans, raise Lendr’s brand recognition, and further increase our market share.”

DeMeo comes to Lendr with extensive experience in driving growth for technology-based financial services companies, large institutions and smaller more entrepreneurial companies. Prior to joining Lendr, he led CAN Capital and held C–level roles at J.P. Morgan Chase, GE Capital and Citibank.

“I’m thrilled to be joining such a dynamic and progressive company,” said DeMeo. “Lendr has emerged as one of the leaders in the financial solutions space and we are poised to build strategic partnerships and alliances with those who share the same zeal in helping small- and medium-sized businesses grow.”