Joe’s Jeans announced completed the sale of certain of its operating and intellectual property assets related to the Joe’s brand and business for an aggregate purchase price of $80 million, led by Sequential Brands Group (SQBG).

SQBG acquired the Joe’s brand for $67 million. Contemporaneously, Global Brands Group Holding acquired certain operating assets for $13 million.

The company used the proceeds of the transactions to repay certain outstanding indebtedness, including all of its indebtedness outstanding under the company’s senior term loan agreement with Garrison Loan Agency Service. The company expects to rename itself Differential Brands Group and remain listed on NASDAQ.

As previously announced, the company continues to work toward the completion of the merger of the remaining Hudson business with the parent company of Robert Graham, RG Parent, a nationally-recognized fashion brand.