Daily News: February 14, 2014

JEGI Represents WMI in Sale to PNC Riverarch

Halyard Capital, Steelpoint Capital and co-investors announced the sale of their portfolio company, Women’s Marketing, to PNC Riverarch, a private equity arm of PNC.

The Jordan, Edmiston Group represented WMI in this transaction and acted as its exclusive financial advisor.

Halyard Capital acquired a controlling interest in WMI in 2005, and helped the company expand from its core emphasis on beauty and fashion brands into the health, food and beverage industries. Halyard also helped WMI build a fast-growing digital and mobile media presence, complementing WMI’s continued strength in print media, where it is the third-largest magazine advertiser in the U.S. In addition, Halyard strengthened WMI’s leadership team through the addition of CEO Bonnie Kintzer, who will remain in her current role following the transaction.

“For the past eight years, Halyard’s resources and commitment to WMI have provided a critical platform for our success. Our ability to rely on their knowledge of the media space, extensive network of industry experts and financial support has been integral to the successful repositioning of our business,” said Bonnie Kintzer, CEO of WMI. “The evolving media landscape is providing many exciting opportunities, and we look forward to continuing to pursue them with our new partners.”

“It has been very rewarding to help WMI successfully navigate the rapidly shifting media landscape through such turbulent economic times,” said Robert B. Nolan, Jr., managing partner of Halyard Capital. “We’re confident that the strong leadership team currently in place will continue to bring further growth and prosperity to WMI as they embark on this new chapter.”

“Bringing a history of thought leadership and industry-focused expertise to its customer base, WMI has established a strong reputation and is well-positioned for continued growth,” said Michael Hand, managing director of PNC Riverarch Capital. “We were particularly attracted to the company’s strong management team, unique customer value proposition and scale to competitively serve emerging and established brands across media channels.”

Founded in 1982 in Westport, CT, WMI offers media strategy, planning and buying for emerging brands targeting women.