Intrepid Investment Bankers LLC, a middle-market investment banking firm, announced the sale of substantially all of the assets of Wild Planet Entertainment, Inc., including the popular toy brand Spy Gear, to Spin Master Ltd. Intrepid acted as exclusive financial advisor to Wild Planet in connection with this transaction.

Founded in 1993, San Francisco-based Wild Planet is a designer and marketer of branded children’s toys that actively engage children ages four to ten and promote imaginative, evergreen play patterns. Launched in 1998, Wild Planet’s Spy Gear line is an active spy brand for kids. Spy Gear products integrate technology and functionality in an easy-to-use format for children.

Spin Master is a multi-category children’s entertainment company. Since 1994, Spin Master has been designing, developing, manufacturing, and marketing consumer products for children around the world.

“We have known the management and board of Wild Planet for over a decade and were pleased to have been able to assist the Company in this very important transaction,” commented Mike Rosenberg, CEO of Intrepid. Adam Abramowitz, Vice President at Intrepid who managed the transaction said, “Spy Gear has exciting growth opportunities, especially with the additional support of Spin Master. We believe that this brand has found a great partner for continued success.”

The Intrepid transaction team included W. Michael Rosenberg, Adam Abramowitz, Brian Levin and Chris Neils.

Intrepid Investment Bankers is a mergers and acquisitions and corporate finance advisory firm focused on the middle-market.