Horizon Technology Finance, a specialty finance company that provides capital in the form of secured loans to venture capital-backed companies in the technology, life science, healthcare information and services and sustainability industries, led a $10 million venture loan for RepTrak Holdings. Horizon Technology Finance funded $5 million of the loan and a private investment vehicle managed by Horizon Technology Finance Management, Horizon Technology Finance’s advisor, funded $5 million.

RepTrak has developed an enterprise software platform and subscription-based service focused on providing businesses with key data analytics to help them better understand, improve and protect their corporate reputation. By tracking and monitoring how consumers feel about a brand, RepTrak provides business leaders with measurable insights and actionable intelligence to enhance loyalty and improve return on investment. RepTrak has received funding from Catalyst Investors and will use the loan proceeds for general working capital purposes.

“RepTrak’s innovative software platform provides targeted and critical reputational metrics, enabling business leaders and communications professionals across industries to identify potential reputational risk and form key actions to enhance perceptions of their business,” Gerald A. Michaud, president of Horizon Technology Finance, said. “We are excited to support RepTrak’s growth as it continues to expand its market share by further developing its proprietary technology and expanding its high-profile client base.”

“We are delighted by Horizon’s support of RepTrak, which further validates our belief that the intrinsic value of our proprietary data and insights help business leaders better understand and manage the marketplace’s perceptions of their companies,” Kylie Wright-Ford, CEO of RepTrak, said. “As companies across the spectrum increasingly adopt customer-centric and ESG initiatives, we are well positioned to provide our clients with the information they need to enhance their brands and prove that doing and saying the right thing is always good business.”

Cafferty & Company served as independent advisor to RepTrak on this transaction.