Hilco Streambank was retained, subject to court approval, to market and sell the intellectual property assets of The Sports Authority. Included in the sale are trademarks (private label brands), domain names (sportsauthority.com), patents, customer and transaction databases and stadium naming rights for Sports Authority Field at Mile High in Denver.

The assets are being sold pursuant to Section 363 of the Bankruptcy Code in Sports Authority’s Chapter 11 case pending in the U.S. Bankruptcy Court for the District of Delaware. The initial bid deadline is June 23, 2016 at 5:00 p.m. (EDT).

Sports Authority was a retailer of sporting goods and apparel with a history that dated back almost 100 years. Sports Authority’s portfolio of product brands included: Tommy Armour Golf, Alpine Design, Aspire, Bodyfit by Sports Authority, Ram Golf and bloom. In 2015, Sports Authority operated more than 400 stores across the U.S. and Puerto Rico and generated more than $2.5 billion in sales, including more than $250 million from its e-commerce site SportsAuthority.com and other digital channels.

“The Sports Authority IP portfolio is trend right and provides buyers the opportunity to instantly engage customers dedicated to living an active and healthy lifestyle” said Hilco Streambank EVP David Peress. “The Sports Authority brand has strong awareness and demonstrable customer loyalty among a large base of desirable US consumers.”

Hilco Streambank is advisory firm specializing in intellectual property disposition and valuation.