Heritage Global announced the launch of Heritage Global Capital (HGC), its newly formed fixed asset financing services division. HGC complements and expands Heritage Global’s existing asset valuation, advisory, and auction capabilities by adding new service offerings focused on providing term loans and leases secured by equipment and real estate.

In conjunction with the launch of HGC, Joe Upson has been named managing director with responsibility for overseeing the division’s operations including developing and growing its customer base, implementing and executing its sales and marketing strategies, and assisting in the implementation of Heritage’s fixed asset financing strategies, products and services—including equipment lending and real estate transactions.

HGC provides lower to upper middle-market businesses loans and leases ranging in transaction size from $1 million to $30 million and its services include both asset refinancing and new placements. HGC works with its industry-leading financial partners including asset-based lenders, factoring groups, mezzanine lenders, turnaround consultants and investment banks to deliver financial solutions for clients seeking additional liquidity.

Commenting on the launch of HGC, Heritage Global chief executive officer Ross Dove stated, “The launch of our fixed asset financing division represents the next step in fulfilling our vision to build Heritage Global into a leading provider of diversified global asset solutions and services.”

“Joe Upson brings to his new role at HGC a deep understanding of the dynamics of financial services and fixed asset financing. He has 27 years of banking experience and a proven record of forging strong relationships with leading lending institutions across the capital structure. With his extensive expertise and relationships we are confident in Joe’s ability to lead our HGC division,” Dove said.

Atlanta, GA-based Heritage Global is focused on corporate and financial asset liquidation transactions, valuations and advisory services.