Mark Newton-Jones joined Gordon Brothers, the global advisory and investment firm, as senior managing director and head of the UK and Europe, the Middle East & Africa (EMEA), serving as the chief executive for the region.

Based in London, Newton-Jones will lead the continued expansion of the firm’s valuation, disposition and capital services, working in partnership with a team of professionals to provide solutions, including lending to, investing in and providing advice for retail, consumer, commercial and industrial clients and partners.

Newton-Jones has more than 35 years of experience leading, operating and restructuring physical and digital retail brands to transform their approach toward strategy, marketing, design and buying, warehousing and distribution, and property and investment. He also has financial services experience, having managed the consumer debtor book of retailers and as a member of the board of directors at a neobank.

Prior to joining Gordon Brothers, Newton-Jones was the group CEO of Mothercare, where he led the retailer’s turnaround into a profitable global business. He was previously CEO of Shop Direct Group. Newton-Jones spent the earlier part of his career at Next, where he held various roles in retail operations before becoming the director responsible for its catalog, taking it online in the late ’90s.

“We are delighted to welcome Mark to the Gordon Brothers’ team. His experience in leading companies through transition exemplifies the core of our history and is part of our DNA,” Frank Morton, chief investment officer of Gordon Brothers, said. “Under Mark’s leadership, we look forward to expanding our global footprint to deliver comprehensive, bespoke solutions for our clients and partners throughout our established UK and European markets and into new markets in the Middle East and Africa.”

“I’m thrilled to be joining Gordon Brothers to lead the continued growth and expansion of the business across multiple territories and partnering with retail, commercial and industrial companies that are looking to grow, consolidate or exit their sectors,” Newton-Jones said. “There is a significant opportunity to build off the solid foundations already in place and partner with organizations through strategic change.”