Global advisory, restructuring and investment firm Gordon Brothers named Tobias Nanda president of brands.

Based in Boston, Nanda is responsible for developing and executing Gordon Brothers’ brand investment strategies through acquisition and lending in all global markets. He has almost 20 years of experience leading deals, serving on boards of directors and working with management teams in private equity to develop and implement corporate growth strategies.

Prior to leading Gordon Brothers’ brand investment strategies, Nanda held senior positions at several private equity firms and was vice president of GB Merchant Partners at Gordon Brothers. He is a former board director of global brands and branded retailers in the U.S., the U.K. and the European Union.

“We are delighted to welcome Tobias back to Gordon Brothers,” Ken Frieze, CEO of Gordon Brothers, said. “He has the industry knowledge and experience to lead the global brand platform and find value for clients by leveraging their brands.”

“I’m excited to return to Gordon Brothers and lead an evolving and dynamic brands team,” Nanda said. “Gordon Brothers is a pioneer in finding asset value, and I’m looking forward to building on this legacy of identifying and monetizing assets with brands, trademarks and intellectual property.”