Golub Capital announced it provided a $153 million GOLD financing, a one-loan debt facility, to support the acquisition of Competitrack by Market Track — a portfolio company of Aurora Capital Group — as sole bookrunner and administrative agent.
The acquisition will create a leading provider of detailed promotions and creative ad tracking data across most forms of media, which will provide both Market Track and Competitrack clients with the strongest competitive tracking and analytics capabilities available.
“We are thrilled to expand our partnership with Aurora and Market Track,” said Troy Oder, managing director at Golub Capital. “Aurora and the Market Track team have done a great job executing on the strategic vision established at the time of Aurora’s initial investment in the company. We are excited to increase our commitment to the platform in connection with this transaction.”
“Golub Capital has proven to be an excellent financing partner to support our investment in Market Track,” said Josh Klinefelter, partner at Aurora Capital Group. “Golub’s simple, comprehensive financing solution delivered the speed and certainty necessary to execute the Competitrack transaction in a short timeframe. We value Golub’s ability to provide scalable, reliable financing solutions designed to grow alongside our investments.”
Based in New York City, Competitrack is a full-service advertising tracking firm that has over 500 clients spanning virtually all major industries.
Market Track is a provider of data-driven promotion and pricing intelligence solutions in North America. Offered via a web-based software-as-a-service platform called FeatureVision®, Market Track’s solutions enable retailers and manufacturers of consumer goods to efficiently monitor and analyze causal data, including real-time eCommerce data, to maximize the value of their promotional and pricing campaigns.