Marketo, a provider of engagement marketing software, was acquired by Vista Equity Partners, a private equity firm focused on investments in technology-enabled businesses.
Golub Capital acted as administrative agent and collateral agent for the senior credit facility issued to support the acquisition. Wilson Sonsini Goodrich & Rosati served as legal advisor to Marketo. Kirkland & Ellis served as legal advisor to Vista.
The acquisition – which combines Marketo’s product and industry leadership with Vista’s investment and operating model for high-growth SaaS companies – begins the next phase of growth for Marketo, in which the company will continue to focus on setting the agenda for innovation and thought leadership for the entire digital marketing industry.
“Ten years ago, we embarked on a journey to create a new kind of enterprise software company that would transform the way companies market to and engage with their customers,” said Phil Fernandez, chairman and CEO of Marketo. “Our partnership with Vista will allow us to double down on that vision and focus on accelerating our execution toward product innovation and customer success for companies in fast-growth and enterprise business and consumer segments.”
Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries.
Golub Capital provides financing for middle market, private equity-backed transactions with hold positions of up to $300 million and is an arranger of credit facilities up to $750 million.