Robert Gorin has been named the consumer products practice leader of Getzler Henrich & Associates, a middle-market corporate restructurings and operations improvement firm.

A managing director at Getzler Henrich since 2014, Gorin has more than 30 years of client-centric focus to business strategy and operations through his work in corporate turnarounds, process design and improvement, corporate mergers and acquisitions and management consulting. Gorin recently served as chief operating officer for a $220 million consumer products company overseeing finance, order processing, logistics, customer service, IT, human resources, forecasting and strategic planning. He was also appointed CRO of an international furniture manufacturer with manufacturing in Costa Rica and global sales of approximately $60 million, and prior to that, was interim COO of a $100 million, globally recognized, family-owned apparel and fashion company.

“Rob has led a number of Getzler Henrich’s successful consumer products engagements,” William H. Henrich, co-chairman of Getzler Henrich & Associates, said. “His appointment as our consumer products practice leader is recognition of this outstanding work and the importance of this business segment to our firm.”

Joel I. Getzler, co-chairman of Getzler Henrich & Associates, said.. “This is a growing industry segment for Getzler Henrich as there are many challenges facing consumer products companies. Virtually all consumer products companies face economic uncertainty causing significantly reduced consumer demand, margin pressure, and growing supply source complexities. With Rob’s leadership we have the team in place to work with challenged consumer products companies.”

Gorin was also recently named the head of the Florida office of Getzler Henrich.  He will divide his time between New York and Florida.

Before joining Getzler Henrich, Gorin was president and chief operating officer of EGC, a consumer goods wholesaler, distributor and importer; and was president and general manager of Camlog Biotechnologies, a dental industry supplier, where he established a U.S. presence and led an aggressive international growth program. Gorin served in multiple leadership roles with Chase Manhattan Bank, including positions with the company’s merger office and the strategy and implementation team for the retail branch network. He also has a of number of years of consulting experience at both Deloitte Consulting and Andersen Consulting.