Powerful, a pioneer food and beverage company offering all-natural, high-protein products, raised a total of $4 million dollars in series B and asset-based funding as it expands into additional product categories and continues its impressive growth in the burgeoning market of high-protein products.

The funding was led by River Hollow Partners, a lower mid-market private equity firm focused on consumer and retail brands in the natural products space. The company also secured ABL financing through a partnership with Gerber Finance, an asset-based lending financial company with headquarters in New York City.