Gerber Finance announced two new executive appointments: Jennifer Palmer as president and Vadim Toyberman as COO.

Palmer has been with Gerber since 2006, starting in the role of business development and quickly moving into the position of senior vice president and in-house counsel. In her new role as president, she will be responsible for setting the company’s strategic direction, keeping an impeccable relationship with clients and servicing the marketing needs of this growing company.

“Jennifer represents the future of this company and has the greatest work ethic of anyone I know,” said Gerald Joseph, founder & CEO of Gerber Finance. “She is extremely driven, focused on growth, and always makes decisions based on the best interest of our clients and the company — characteristics that are well balanced by Vadim’s strong attention to detail in credit and overall corporate risk management.”

Toyberman moves into the role of chief operating officer from his current position as senior vice president. As an increasingly important member of the Gerber team since 2000, he has an intimate understanding of the different needs of each client and is well-positioned to respond swiftly to their changing needs.

Joseph continued, “Launching and building a business takes a certain skillset. But to take it to the next level, you may need a different skillset, and I firmly believe that this is the team to do that for Gerber.”