Gerber Finance launched a West Coast office. Ed Park is relocating from New York to Santa Monica, CA to lead the new office, assisted by Tammy Rouah.

Park has been named senior vice president/west coast regional manager. He started his banking career at Comerica Bank in Los Angeles and then spent the majority of his banking career in New York with Bank Leumi and Flushing Bank before joining Gerber Finance in May.

“We were fortunate to find someone of Ed Park’s caliber to join our team and to take on the responsibility of spearheading our growth efforts for our West Coast portfolio,” noted Gerber Finance President Jennifer Palmer. “We have always had ambitious growth plans for our California office and we believe Ed will make those dreams a reality. In particular, we believe that Ed’s expertise coupled with his energy and passion for helping entrepreneurs will benefit both our existing West Coast portfolio as well as our robust pipeline.”

Tammy Rouah also joins the West Coast Gerber team. Rouach brings 25 years of commercial banking experience, primarily in ABL and factoring middle market arena. Prior to joining Gerber Finance, she was director of operations for 17 years with Austin Financial Services.

“Tammy’s broad experience within our industry will certainly allow her to provide an array of knowledge to our clients.” Her perspective is unique and her approach is to act like a true advocate for the client, providing even more support than before,” said Palmer.