FocalPoint, a division of B. Riley Securities, served as the exclusive financial advisor to Exact Customer in connection with its strategic investment from Gauge Capital.

Exact Customer is a software-enabled digital performance marketing agency focused on providing large average order value sales leads of high intent consumers to the home services market. Exact Customer utilizes first- and third-party data to aggregate and assess leads from multiple channels, including email, pay-per-click and publishers.

“With macroeconomic dynamics impacted by a rising rate environment, more companies will shift away from low attribution marketing and turn to performance marketing partners with high attribution dynamics,” Bryant Yu, managing director of technology, media and telecom at FocalPoint, said. “Exact Customer’s technology has greatly reduced the necessary overhead historically needed to manage complex performance marketing campaigns. Having secured its strategic partnership with Gauge, we believe Exact Customer is well positioned to expand market share across the home service industry and economic cycles.”

“We look forward to partnering with Gauge for the next chapter of the company’s growth,” Steve Jacoby, co-founder of Exact Customer, said. “We’re proud of Exact Customer’s success thus far, and with additional resources to invest in sales and marketing, strategic M&A and vertical expansion, we will continue to deliver an excellent experience for our current and future customers.”

“FocalPoint was an instrumental partner and trusted advisor,” Eric Bloomfield, co-founder of Exact Customer, said. “We deeply appreciated FocalPoint’s keen understanding of our industry and their relentless commitment in navigating us to a successful closing with Gauge.”

“We have been impressed with what Steve, Eric and the Exact Customer team have built,” Tom McKelvey, managing partner and co-founder of Gauge Capital, said. “Exact Customer’s reputation for excellence precedes itself and we look forward to achieving our shared vision for growth.”

“We are very proud to have the opportunity to partner with Steve and Eric,” Muizz Kheraj, managing director of technology, media and telecom at FocalPoint, said. “They are amazing entrepreneurs and developed unique technology that has created tremendous value for its clients. We are confident the combination of that technology and the partnership with Gauge will drive tremendous results for the home services industry.”

In connection with Gauge’s strategic investment, McKelvey, Tristan Loiselle and Sam Yang from Gauge Capital and Billy Sewell (an operating partner at Gauge) joined Exact Customer’s board of directors.

For this transaction, David Ma from Jeffer Mangels Butler & Mitchell served as legal counsel to Exact Customer. Ropes & Gray served as legal counsel to Gauge Capital.