First Financial Bank has promoted Marcus Morris to president and chief executive officer of the Fort Worth region.

“We are delighted to promote Marcus to such an important role in our bank,” said Ron Butler, chief administrative officer of First Financial Bankshares. “Marcus is a dedicated banker who is an excellent fit for this position because of his knowledge and experience as a Tarrant County banker.”

Morris is replacing Martin Noto who has accepted a position with a Dallas bank. “We appreciate Martin for his service to our bank and congratulate him on his new position,” Butler said.

Morris started at First Financial in 2010 as a commercial loan analyst in Abilene. In 2012, he was promoted to commercial loan officer in Keller, Texas, specializing in commercial real estate, working capital, and equipment loans.