Craig Farr joined Apollo Global Management as a senior partner to lead the firm’s capital solutions activities. In this newly created role, Farr will spearhead Apollo’s centralized origination, structuring and distribution platform, reporting directly to Scott Kleinman and Jim Zelter, co-presidents of Apollo.

“The origination, structuring and distribution of less liquid investment opportunities across our broad platform is a key strategic priority for Apollo in order to generate significant value for our insurance clients and limited partners,” Kleinman and Zelter said in a joint statement. “We are thrilled to welcome a respected leader and accomplished business-builder of Craig’s caliber to the Apollo family. Apollo believes that we will continue to see significant acceleration of the market opportunity, and we look forward to working closely with Craig and are confident that the business will continue to scale and grow rapidly under his leadership.”

“I am excited to lead such an incredible team and to build on the firm’s strong momentum providing creative financing solutions to companies and borrowers across yield, hybrid and opportunistic asset classes,” Farr said. “I share Apollo’s vision for combining synergistic capital solutions across the risk-return spectrum in order to originate alpha-generating investments for Apollo’s investors.”

Farr will lead Apollo’s continued expansion in front-end origination, structuring and distribution. Farr will provide leadership alongside Howard Widra, senior partner of Apollo, and MidCap Financial, Apollo’s middle-market lending platform.

Farr most recently served as a senior advisor to Carlyle from 2017 to 2019, where he focused on growing the credit business and expanding into capital markets. He previously was head of credit and capital markets at KKR, where he drove the build-out of its structuring, capital markets advisory, distribution and credit origination franchises. Prior to KKR, he spent 12 years at Citigroup Global Markets, where he was a managing director and served as co-head of North American equity capital markets.

Apollo’s alternative investment platform had approximately $461 billion of assets under management as of March 31, 2021. In 2020, Apollo directly originated or underwrote more than $47 billion of private asset investments.