Daily News: July 3, 2013

East West Bank Provides Line of Credit to Trueffect

Trueffect, a first-party media and measurement platform for large performance advertisers, said it has entered into a new agreement with East West Bank to provide the company with working capital to support its continued growth in First-Party data technology.

“East West Bank is committed to partnering with innovative companies across the technology sector,” said William Fong, executive vice president and head of Northern California Commercial Lending for East West Bank. “Having recently been named one of the Top Colorado Companies to Watch for 2013 by the Colorado Office of Economic Development and International Trade and with a strong trajectory for growth, we look forward to providing the capital to fuel this growth and the company’s future success.”

Largely driven by the gaps in the industry in current measurement, targeting and attribution for mobile devices and select browsers, Trueffect’s patented first-party ad targeting and measurement technology allows advertisers to better serve targeted media advertising and more accurately measure its effectiveness, by allowing marketers to leverage their own customer relationship data to increase optimization and efficiency.

“Trueffect is uniquely positioned to capitalize on the opportunities in the first-party advertising space given our innovative technology and team of experts who are moving Trueffect, as well as the market forward,” said Finn Faldi, president and CEO of Trueffect. “East West Bank is aligned with our vision and structured favorable financing that provides us access to working capital and is eager to support our continued growth.”