Crossroads Financial announced it named James Rothman president. Rothman brings almost 30 years’ experience in receivables financing and ABL. He was most recently group president of Crestmark Bank where he helped the Eastern region grow 500%.

Rothman’s former experience also includes a stint at Capital TempFunds, formerly one of the largest national lenders specializing exclusively in the staffing industry until it was sold to Wells Fargo. He is a frequent author and speaker for national industry trade publications and events.

Rothman has used his asset-based lending background to successfully build several portfolios over the years.

“He has a well-renowned track record of creativity, integrity, credit control and development of people. His outstanding reputation, including providing finance to many lenders over the years, will certainly drive our growth,” said Lee Haskin, CEO of Crossroads.

“I am excited about joining a group that has a true entrepreneurial spirit. The most rewarding aspect of my career is seeing clients grow and prosper and knowing I played a role in helping them achieve their goals,” said Rothman. “Crossroads revolving inventory loans are such a unique product. I think as more receivable lenders learn how it works, and how it relieves them of the burden of lending on inventory and focus on receivable lending, our growth will be dramatic. I look forward to providing the kind of responsive, customized funding solutions that result in all of us, the client, the Receivable Lender, and Crossroads, a winner.”