CrossFirst Bank provided Rise Run Capital with debt financing to support the company’s acquisition of Frisco, TX-based fishing company House of Outdoors, which is the holding company for Googan Baits and Fish Media and Made By Influence.

“Googan and MBI are companies which exemplify Rise Run’s portfolio company characteristics, including an incredibly strong management team, outstanding financial performance and growth, and an industry-leading brand in a category we are very excited about,” Corbin Cook, co-founding partner at Rise Run Capital, said. “They’ve maintained strong branding and marketing strategies that differentiate Googan from the industry. We’re excited to facilitate collaboration with management and continue to help the company grow.”

As part of the transaction, higher management at Googan will maintain leadership positions at the company. Matt Kendrick, CEO of House of Outdoors, will lead the holding company and Winston Tucker, CEO of Googan Baits, will run the fishing products and innovation divisions at Googan.

“We look forward to partnering with the amazing management team and founders to continue to deliver outstanding fishing products and media content to all of our loyal customers and fans. I am grateful Rise Run can be a part of this remarkable story,” Alex Swanston, co-founding partner at Rise Run Capital, said.

Legal counsel was provided by a Spencer Fane team led by Brian Memory and Aaron Pawlitz in coordination with the firm’s corporate group in Plano, TX.

Rise Run Capital is a Dallas-based private equity firm that invests capital in middle market companies with EBITDA of $2 million to $15 million.