CMF Associates announced the hiring of Tristen Norman as marketing coordinator and Sonia Jain as recruiting coordinator.

In her new role, Norman will be assisting in the expansion of CMF’s thought leadership and marketing initiatives via strategic messaging, content marketing and social media community building. Prior to CMF, Tristen worked as a client services coordinator with Richardson, managing the implementation of training solutions for global Fortune 1000 clients.

Jain joins the Executive Search team to implement improvements in database efficiencies and executive-level recruitment processes. She will also screen and coordinate logistics for sourcing potential CFO, controller and finance director candidates. She was recently a care sample coordinator and marketing analyst with Cognis Corporation, working with the marketing department to ensure alignment between samples and campaigns.

“Having Tristen and Sonia on board significantly increases the quality and relevancy of our communications to the private equity, CFO and CPA communities,” said Thomas Bonney, a managing director for Crestmark. “We are thrilled to have these two talented individuals join our team.”

Philadelphia-based CMF Associates delivers transaction- and transition-focused financial, operational and human capital solutions to private equity, middle-market and small cap public companies.