Citizens Financial Group has named Brendan Coughlin as its head of Consumer Banking.

Coughlin, who was appointed to the Citizens executive committee in 2017 and currently leads Consumer Deposits and Lending, will report to Bruce Van Saun, Citizens chairman and chief executive officer.

In addition, Beth Johnson, currently chief marketing officer and head of Virtual Channels, has been elevated to a newly established enterprise role as chief experience officer. She will also report to Van Saun.

Brad Conner, current head of Consumer Banking, will retire from Citizens on March 3, 2020.

“Brendan is a well-rounded executive leader who has developed and launched several of our most innovative offerings, including merchant point-of-sale financing partnerships with leading technology companies and education refinance products. His focus on driving innovation and improving the customer experience has directly contributed to the strong growth of our consumer business and I look forward to his further contributions as leader of our consumer bank,” said Van Saun.