Daily News: August 22, 2012

‘CIT: Behind the Deal’ Video Examines Lenovo Relationship

CIT released the next installment in its “CIT: Behind the Deal” series of client case study testimonial videos that showcase how the lending, leasing, and advisory expertise of CIT executives has helped their clients achieve success.

This latest video features Lenovo, a $30 billion personal technology company. The video examines how CIT Global Vendor Finance goes to market as Lenovo Financial Services, allowing the world’s second-largest PC vendor to offer its customers customized financing solutions. To access the video, click here.

“This business is about relationships. Every company has its own culture. When you understand a company’s culture you can operate within it and the two companies work together seamlessly,” said Ron Arrington, president of CIT Global Vendor Finance. “Going to market as Lenovo Financial Services allows our vendor partner to offer its customers leasing options in addition to their hardware, software and supporting services, making it easy for customers to do business with Lenovo.”

Arrington added, “Our Lenovo program started in North America. Since then we’ve established additional programs in Western Europe and in Latin America. One of the many benefits of working with CIT is our global reach.”