CIBC Innovation Banking has closed a $1 million growth capital financing for Sampler.

With headquarters in Toronto and offices in New York and Chicago, Sampler is a direct-to-consumer product sampling platform which manages product sampling programs for consumer packaged goods companies. They are used by more than 300 brands in more than 24 countries. Its most notable clients include CPG industry giants Unilever, Henkel, and Kimberly Clark.

“Sampler’s end-to-end digital platform gets product samples into the hands of the target audience both quickly and effectively,” said Amy Olah, executive director at CIBC Innovation Banking. “Leading CPG’s no doubt appreciate a direct ROI on their campaigns versus a random freebie that traditionally is difficult to value.”