CTBC Bank USA named Ming Lin Chen its new chief operating officer. She will report to President and CEO Noor Menai.

Chen will be responsible for overseeing the growth of CTBC’s operations initiatives, working to enhance operational risk management and effectiveness and further build efficiency and productivity. She will also support the bank’s diversification of products and services and cultivate talent development. In addition, Chen will lead the bank’s information technology and data management teams to expand internet banking and digital channels.

“We’re delighted to welcome Ming Lin to CTBC Bank,” said Menai. “She will play an integral role in building our robust digital bank capabilities, including leveraging state-of-the-art artificial intelligence tools, which will bring great financial and customer service benefits to our clients. Ming Lin joins us with a strong track record in both U.S. and Pan-Pacific banking and her joining our team is another key step in our expansion plans.”

Chen has more than 20 years of experience in leading cross-functional teams in the global banking industry to improve productivity, exceed growth targets and solve problems through close collaboration with executive teams.

Previously, Chen was an executive vice president and head of Banking Operations at East West Bank, where she spent nearly 14 years. There she managed a team of several direct reports and 300 indirect reports with oversight of the bank’s U.S. operations and coordination with their Greater China offices. Prior to that, she was a senior vice president, marketing director and corporate secretary at General Bank, leading the bank’s marketing and investor relations function.

Founded in 1989 and headquartered in Los Angeles, CTBC Bank operates branches in California, New Jersey and New York.