Bridge Bank announced it has provided Club W with a $12 million revolving credit facility. Club W is a direct-to-consumer wine company where customers get personalized recommendations based on their palate and shop a new selection each month.

The company is venture-backed by Bessemer Venture Partners, Shining Capital Holdings and Crosscut Venture Partners.

“Club W is collapsing the supply chain on an antiquated delivery system and bringing unique, proprietary wine to enthusiast’s doorsteps at a great value,” said Mark Breneman, senior vice president in Bridge Bank’s Southern California Technology Finance group. “We’re very pleased to be working with the Club W team and look forward to continuing to support their growth,” he added.

“We view this additional financing as a vote of confidence for our business strategy as we continue to grow and expand,” said Xander Oxman, founder and CEO for Club W. “Success requires teamwork and we’re delighted to have business partners like Bridge Bank. Their Southern California team really took the time to understand our model and delivered a customized financial solution,” he added.