BlueVine named marketing veteran and former head of marketing at PayPal, Patrick Adams, as its chief marketing officer. In this role, Adams will oversee all marketing functions and will report to Eyal Lifshitz, CEO and co-founder.

“As COVID-19 continues to put a significant strain on small businesses, it is more important than ever that BlueVine reach the Main Street business owners who need BlueVine the most,” Eyal Lifshitz, CEO and co-founder, BlueVine, said. “With a proven track record and decades of experience leading marketing efforts for iconic brands as well as early and late-stage start-ups, Patrick will help us more effectively reach small businesses underserved by traditional banks and further our mission to transform small business banking.”

Adams brings more than 30 years of marketing experience and deep knowledge of both the fintech and financial services industries to this new role. Most recently, Patrick served as head of marketing for PayPal, North America. Prior to that, he was senior vice president, head of marketing at Victoria’s Secret.

In these roles, Adams was responsible for the end-to-end marketing function. He most notably re-engineered marketing into a more modern, customer-centric discipline that routinely produced double-digit increases in customer growth and engagement. In 2017, Adams was named one of Forbes’ Top 50 Most Influential CMO’s in the World. He has also held senior leadership roles at Citi, Chase, and Bertelsmann.

“I come from a family of small business owners and have seen firsthand how these businesses that serve as the backbone of our economy continue to be overlooked and underserved,” Adams said. “Small business owners are at the center of everything BlueVine does; in doing so they have attracted the loyalty of hundreds of thousands of small business owners. I am thrilled to be joining the BlueVine team at such a pivotal moment in their journey and help them reach a community that personally means so much to me.”

BlueVine provides small and medium-sized businesses with fast and simple access to financial services.