David Breland, former general counsel of Simple Finance Technology, joined Bloom Credit, an API platform company that helps businesses integrate with credit bureaus, as general counsel and head of risk and compliance.

Prior to Simple Finance Technology, Breland held multiple positions in the legal department of BBVA USA, where he supported fintech ventures, engineering and the commercial banking groups. Prior to joining BBVA USA, Breland practiced law at Burr & Forman.

“David provides Bloom Credit with significant experience leading complex legal and regulatory compliance efforts for prominent players in the financial services industry,” Christian Widhalm, CEO of Bloom Credit, said. “David will help accelerate our growth and commitment to responsibly simplifying access to credit data.”

Breland’s prior experience includes the launch of lending and other products utilizing credit report data. He has also worked with state and federal regulators like the Federal Reserve Bank and the Consumer Financial Protection Bureau (CFPB) on a variety of matters, including fintech and neobank growth and development.

“I am excited to combine my legal, compliance and risk experience, as well as my love for solving complex problems, with Bloom Credit’s mission to improve the credit reporting industry and help consumers gain access to affordable credit,” Breland said. “The credit reporting system in the U.S. is complicated and — appropriately — highly-regulated. The Bloom Credit team is serious about simplifying the credit data environment for things like extension of credit, furnishment and disputes, and I look forward to helping them do so.”