Bibby Financial said it added Mark Haley to its Northeast sales team. Haley brings more than 15 years of sales experience to his new role as VP of Business Development.

Most recently, he was head of business development at Bay Colony Capital, a Boston-based boutique M&A investment bank. He previously worked at both Union Bank of California and Wells Fargo Bank in the commercial banking group. In his new role, he will be responsible for selling accounts receivables financing, factoring and international trade finance solutions to small- to mid-sized companies in the Northeast region.

Haley will report directly to Robert Meyers, Head of Sales, Midwest, who also oversees the company’s Northeast region.

“Mark has been an active member of the Boston financial services community for over ten years,” said Meyers. “He’s a proven sales person with a history of successfully working with lawyers, accountants, investment bankers and brokers to provide financial solutions for small- to medium-sized businesses. We are excited to have someone with his experience and connections to the city of Boston to develop this key region.”