OnDeck has appointed Lonnie Hayes as its head of Sales and Strategy for ODX, a wholly owned subsidiary of OnDeck that assists banks with streamlining and digitizing small business credit origination.

Hayes brings more than 30 years of experience to his new role. He most recently served as executive vice president of Small Business for BBVA USA, where he established the organization’s U.S. strategy to serve businesses with less than $10 million in annual revenues. At BBVA USA, Hayes oversaw product development, digital and sales operations, as well as leading the bank’s nationally recognized Small Business Administration (SBA) lending unit.

“Lonnie’s proven track record building and managing high-growth sales organizations and programs will be crucial as we continue to address the market from banks seeking enhanced digital lending capabilities,” said Brian Geary, president, ODX. “Lonnie will be a tremendous asset to our team as we engage financial institutions to help them accelerate their ability to serve small businesses.”

ODX operates as a subsidiary of OnDeck and offers a combination of software, analytic insights, and professional services to help banks reinvent their small business lending process. At the core of the ODX solution is a modular, scalable, and reliable SaaS platform that allows banks to either create a fully end-to-end digital experience for their customers or to select certain components for specific product functions.

An ODX-powered bank platform experience can enable a small business customer to apply for financing from their bank online, receive immediate decisions, and obtain funding in as fast as 24 hours.