Susana Valencia has been named BBVA USA’s Texas Border and Gulf Coast CEO.

Valencia is currently the bank’s Laredo City president, a title which she will retain in addition to her new responsibilities of overseeing the Texas border and gulf coast’s commercial banking operations. She will lead markets that include El Paso, the Rio Grande Valley, Corpus Christi and Beaumont.

BBVA’s previous Texas Border and Gulf Coast CEO, Jon Rebello, has been promoted to the bank’s Austin CEO position.

“Susana Valencia is everything that BBVA USA wants in a colleague, and she has epitomized the company’s mission of creating opportunities throughout her long career with the bank,” said BBVA USA Texas Region Executive Jeff Dudderar. “I cannot emphasize enough how much BBVA appreciates Susana’s positive attitude, energy, leadership and passion that she has for her employees, clients and community.”

Valencia’s longevity with BBVA includes titles such as vice president of international private banking and lending, senior vice president of international corporate banking, city president since 2012, and an overall 20-year stint with BBVA USA – first starting with the legacy Laredo National Bank.

In addition to Valencia overseeing the Texas border and gulf coast region, city presidents in those markets will report directly to her.