BBVA Compass named José Luis Elechiguerra its new head of Business Development, where he will oversee the BBVA Group’s U.S. efforts around the ongoing digital transformation of its products and services.

A member of the bank’s management committee, Elechiguerra will have overall responsibility for the bank’s efforts and initiatives related to multichannel development, consumer finance, customer intelligence, customer experience, marketing and digital engagement.

Elechiguerra was previously the global head of Data Governance for the BBVA Group, based in Madrid, which BBVA Compass President and CEO Javier Rodríguez Soler called an important consideration in his appointment.

“José Luis’ previous role is a key reason he was named Head of Business Development for BBVA Compass,” said Rodríguez Soler. “Data – the understanding and use of it for customer benefit – is playing an increasingly important role in our digital transformation locally and globally. As the creator of the bank’s global data governance strategy, he has keen insight into how BBVA Compass can better leverage data to benefit the bank and its customers.”

Elechiguerra has been with BBVA for more than a decade, with roles of increasing strategic responsibility. He served as global head of Organization and Business Process Engineering, where he managed the global functions of Organization and Business Process Engineering in more than 30 countries, and worked across multiple business lines in the organization as Business Transformation senior director, Retail Financial senior director and Mortgage Strategic Planning and Business Development director.

Prior to his tenure with BBVA, Elechiguerra was a partner at McKinsey & Co. and an R&D manager at Procter & Gamble in Mexico City.

Previous head of Business Development Pepe Olalla is now head of Strategy and Global Businesses for BBVA Compass, where he works alongside Rodríguez Soler to define U.S. strategy. He is also the BBVA Compass lead for key businesses, including BBVA Transfer Services and Simple, and oversees the bank’s Single Development Agenda and Data team. He will also have oversight on certain global projects. Olalla continues to be a member of the bank’s management committee.