Daily News: June 14, 2019

BB&T and SunTrust to Rebrand as Truist


BB&T and SunTrust Banks will rebrand as Truist following the merger of the two banks.

Truist will be the sixth-largest U.S. bank holding company serving more than 10 million households in the U.S.

“With the merger of equals, our goal is to create a bold, transformative organization that delivers a smarter and easier client experience through technology and human connection,” said BB&T Chairman and CEO Kelly S. King, who will also serve as the chairman and CEO of the combined company. “True to the heritage of both companies, Truist will reflect what we stand for – a shared belief in building a better future for our clients and communities.”

“Truist is a brand name representative of two mission- and purpose-driven companies coming together to serve our clients as a true financial partner,” said SunTrust CEO Bill Rogers, who will be president and chief operating officer of the combined company until he succeeds King as CEO in September 2021. “As part of our relentless pursuit to create a better experience, we’re making a commitment to always look forward, pursue what’s next and strive to do more to further financial well-being for everyone.”

The two companies partnered with Interbrand, a global brand consultancy, to lead in the development of the new name and brand identity. Additional brand elements, such as the logo, typography and visual identity will be revealed at a later date. The combined holding company will be named Truist Financial Corporation and the combined bank will be named Truist Bank.

While the new names will be effective upon completion of the merger, clients will continue to be served post-closing under the BB&T and SunTrust brands for the near future. Over time following the closing, both the BB&T and SunTrust brands will be seamlessly transitioned to the full Truist client experience, products and services.

In the coming months, shareholders of both BB&T and SunTrust will vote on the proposed merger of equals. Shareholders of BB&T will also vote on the new holding company name. The merger is expected to close in the third or fourth quarter of 2019, subject to customary closing conditions and regulatory approvals.

BB&T and SunTrust remain separate and independent companies until the transaction closes.