Plantation, Fla.-based DentalPlans.com is a direct-to-consumer marketer of dental savings plans. The company provides online tools that allow customers to compare dental savings plans by zip code, view sample savings and find a nearby dentist. DentalPlans.com offers more than 30 of the leading dental savings plans available at more than 100,000 dentists across the country, providing its members access to discounts of between 10 percent and 60 percent off most dental procedures.

“Our well-established relationship with Babson Capital and its ability to close quickly was a key to bringing the DentalPlans.com transaction to a successful conclusion on a challenging timetable,” said Riverside partner Kristin Newhall. “DentalPlans.com is already the dominant player in the online direct-to-consumer dental savings plan market, and we are excited about the opportunity to help the company realize its untapped potential.”

“We are pleased to partner with The Riverside Company on its investment in DentalPlans.com, which will no doubt benefit from Riverside’s long and successful track record of investing in the healthcare industry on 60 previous transactions,” said Mike Klofas, managing director and head of the Middle Market Finance Group for Babson Capital. “We look forward to supporting Riverside on additional investments in the near future.”

The Riverside Company is a global private equity firm focused on acquiring growing businesses valued at up to $200 million. Since its founding in 1988, Riverside has invested in more than 275 transactions.