Ampla Technologies, a provider of technology-enabled financing solutions for consumer brands, raised $250 million through its entry into a credit facility agreement with Atalaya Capital Management, a New York-based alternative asset management firm. The additional capital positions Ampla to accelerate the growth of its all-in-one financing platform, which is a digital solution that provides access to capital and related resources to consumer brands and small-to-medium-sized businesses (SMBs).

“Atalaya, which possesses deep experience and specialization in the private credit markets, is an ideal partner for helping us expand and evolve our platform,” Anthony Santomo, CEO of Ampla Technologies, said. “This relationship provides us with the capital and structural advantages we need to provide access to affordable, modern financing solutions for emerging brands and businesses entering important phases of their life cycles. We are now extremely well-positioned to continue investing in our people, processes and technology in the months and years to come. Our organization is incredibly excited about Ampla’s next stage of growth.”

Founded in 2019, Ampla is a partner that provides non-dilutive growth capital to consumer brands and SMBs. According to Ampla, nearly 30% of its customer base is made up of companies founded by people of color, including Partake. The company also said that more than 40% of its customer base is made up of companies founded by women, including Bev.

“We are impressed with Anthony and his team at Ampla and are excited to support Ampla’s continued growth and SMB customers with this credit facility,” Brian Moore, a principal at Atalaya Capital Management, said. “The team has a keen understanding of the current realities of entrepreneurs and small businesses that are underserviced by traditional financial institutions. By offering smaller borrowers access to scalable amounts of capital and an array of financing resources, Ampla can propel a whole new generation of consumer brands and SMBs.”