Assembled Brands, the company financing emerging consumer goods brands, closed $100 million permanent capital from funds managed by Oaktree Capital Management.

The company will use the funds to expand its breadth and reach to include new product categories from all industries and continue developing its proprietary underwriting technology.

Assembled Brands created a proprietary methodology called the ABC Formula that uses data to understand how deep a brand’s relationship is with its consumers. This data allows Assembled Brands to extend capital that is less dilutive than what private equity or venture capital may require, and well beyond what banks are willing to do. Additionally, partnering with Assembled Brands offers brands an advantage via access and intelligence derived from proprietary data, leading to better decision making and faster results.

“We know from our own experience building brands, that capital at an early stage is often the hardest to come by but is also able to drive some of the most significant value creation and ROI,” said Adam Pritzker, founder and CEO of Assembled Brands. “The team at Oaktree immediately understood that our business model of providing data-driven formula to extend capital in the form of hybrid credit and equity is innovative and scalable.”