Global consulting firm AlixPartners hired Dr. Karsten Lafrenz as a managing director. Lafrenz will focus on developing business strategies for the firm’s turnaround and restructuring clients in Germany, Austria and Switzerland as well as the wider EMEA region.

Dr. Lafrenz has more than 20 years of global experience as an advisor and chief transformation officer across a range of industry sectors, with a particular focus in consumer industries. He joined AlixPartners from McKinsey & Co., where he served as a partner and leader of the consumer service line of McKinsey Transformation in EMEA. Previously, Dr. Lafrenz was a partner in the restructuring and corporate performance competence center at Roland Berger Strategy Consultants.

“At a time when the consumer industry is enveloped in profound disruption due to consumers’ continually shifting priorities and preferences, Dr. Lafrenz’s extensive experience will be a significant addition to our existing capabilities in this key sector,” Simon Freakley, CEO of AlixPartners, said. “I am very pleased to welcome Dr. Lafrenz to AlixPartners.”