AccuVal-LiquiTec and Joseph Finn Co. auctioned assets of The Creative Group, a major New York City video post-production house on October 23, 2013. The online auction of surplus equipment, which was conducted in anticipation of an upcoming relocation, outpaced pre-auction expectations.
Given the industry demand for video post-production equipment, the bidding was strong by the diverse mix of domestic and international online bidders who were attracted by the targeted marketing strategies. With nearly 200 lots on the block, the final auction results were more than triple the seller’s initial expectations.
“I believe that the successful outcome of this auction is a reflection of the perfect combination of great assets offered in a competitive environment fueled by our top-notch marketing efforts,” noted Paul Finn.
“I think these results are a benchmark of the success any company can expect from AccuVal-LiquiTec and Joseph Finn, especially when you consider that this was a short notice sale, completed in only 10 days from start to finish,” said Marc Swirsky, president, Liquidation Services at AccuVal-LiquiTec.
The asset inventory of this auction featured a wide range of the most sought-after video post-production and editing equipment such as digital switchers, digital effects processors, mixers, encoders and studio monitors from many of the industry’s leading manufacturers including Sony, Panasonic, Digidesign and Dolby.