Access Point Financial, Inc., (APF) a direct full-service lending and advisory firm focused on the hospitality industry, announced it has added two well-known industry veterans to the company’s senior management team. Jim Alderman joined as principal and chief investment officer (CIO) and Greg O’Stean joined the company as principal and chief financial officer (CFO). John Patton, the company’s current CFO, has been promoted to chief operating officer (COO).

Together, Alderman and O’Stean bring nearly 50 years of hospitality finance and development experience to the company, further enabling APF to maintain its leadership position in the hospitality and specialty financing sector.

“Jim and Greg are two of the most respected development and finance executives in the hospitality industry,” said Jon S. Wright, president and CEO of Access Point Financial. “Their previous leadership experience, coupled with long-standing relationships with global brands, institutional owners and management companies will enhance and accelerate the execution of our long-term strategic objectives.”

Prior to joining APF, Alderman was executive vice president for development at Wyndham Worldwide. Prior to Wyndham, Alderman held executive positions with Starwood Capital Group, Starwood Hotels & Resorts and Kimpton Hotels and served as a development executive with Holiday Inn Worldwide.

O’Stean joins APF from GE Capital Real Estate where he most recently served as chief investor relations officer, leading the global fundraising and investor relations team. Earlier in his GE tenure, O’Stean led the hotel lending teams at GE Capital Real Estate and GE Franchise Finance. O’Stean also spent more than ten years as a development executive with Starwood Hotels & Resorts and Holiday Inn Worldwide.

Patton brings more than 25 years of commercial finance and banking experience to his new role at APF. Prior to the company’s launch in 2011, he served as North American Controller at GMAC Commercial Mortgage and later was CFO at GMAC Asset Backed Lending.

Access Point Financial, Inc. is a direct full-service lending and advisory platform based in Atlanta, GA serving branded and independent hotels in the United States and Canada.