IMPACT

HQ: Minneapolis
617-603-6544 • usbank.com

U.S. Bank is putting customer and client needs first by adding Request for Payment functionality to its eBill Service as one way to help clients streamline operations and reduce costs.

U.S. Bank keeps a careful eye on trends affecting its clients to keep up with the rapid changes in what customers need and expect from their bank by embracing new technologies, partnering with financial technology firms and continually seeking feedback directly from its customers.

Innovation is critical for the bank’s growth and its support of its clients’ goals. With collaboration and a forward-thinking mindset, U.S. Bank innovates to make banking easier while enhancing customer security. The company makes it a team effort to foster innovation across the bank, so it invites employees from all areas to incubate and advance ideas that could lead to new revenue streams or efficiencies. This approach allows U.S. Bank to identify which emerging trends and ideas are more likely to become mainstream while putting customers in the middle of the design process, resulting in an improved customer experience. Focusing on small businesses and corporate and employee customer segments, U.S. Bank innovates in every aspect concerning customer experience.

For example, within the corporate and small business segments, U.S. Bank has worked to expand its Request for Payment (RfP) offering to help billers provide a better bill payment experience to customers. With RfP capabilities added to its digital solution for accounts receivables teams, U.S. Bank provides access to a fully integrated bill delivery and payment platform to its commercial clients, allowing them to streamline operations, reduce costs and incorporate a new platform that provides more visibility into the lending process.