Online Advertising

Online Advertising

The abfjournal leaderboard and banner offerings, coupled with full website rotation and popular content proximity features, ensure maximum visibility and audience engagement.

Banners are available in three styles and sizes and rotate throughout the entire website — in addition to appearing on all abfjournal Daily E-News Broadcast and abfjournal Weekly E-News Wrap-Up linked story pages (80 news stories in a typical week or over 4,000 per year). As an added value, banner advertisers’ company logos appear in the sponsor index page in both the print and digital editions of ABF Journal for the duration of their contract.

Our most exclusive and visible banner ad! The leaderboard is located at the top of every abfjournal page and limited to only seven (7) rotating advertisers.

Skyscraper Half Page
The largest skyscraper Web ad available — this half page banner is designed to catch a visitor’s attention utilizing a large portion of prime Web page real estate.

Box Medium Rectangle
Our oversized box banner ads are prominently displayed throughout the website to provide more visibility than ever to ensure maximum exposure of your company’s message.


Banner Type 1 Year 6 Months 3 Months Dimensions*
Leaderboard $7,125 $4,275 $2,495 728 x 90
Skyscraper Half Page $2,790 $1,755 NA 300 x 600
Box Medium Rectangle $2,365 $1,550 NA 300 x 250

* Dimensions are in pixels, width by height. All Web advertising rates are subject to change.

Basic Banner Design Requirements/Restrictions
Accepted File Formats: GIF, JPG & SWF (SWF: Please request additional guidelines for all details pertaining to coding Flash banners.) Maximum File Size: 40K GIF/JPG; 50K Flash

Resolution/Color: Image resolution must be optimized at standard screen resolution, 72 PPI (pixels per inch) and be designed with a single pixel (1×1) solid color border on all four (4) sides, JPG banners must be full bleed with no transparency or background fill outside the border, non-bleed must be submitted as GIF or SWF

ALT TEXT: Please supply desired “Alt Text” to be added to your banner. Cannot exceed 100 characters.

ALTERNATIVE IMAGE (SWF ONLY): Banners sumbitted as SWF require an additional JPG or GIF image that will appear when Flash is not supported (i.e., iPad)

URL: Please supply the active URL where your banner should link to for all banners including SWFs.

Animation Length/Behavior: Maximum length (run time) is 30 seconds (incl. multiple loops). Animations must end on a single frame after 30 seconds, preferably with company/contact information. Animated GIFs should have two seconds between frames, maximum six frames. All ads must open a new browser window upon click.

Complete Online Ad Specifications & Requirements
To ensure that your banner functions properly, please request our complete online specifications guide from your sales rep before creating your banner. It contains detailed specifications, recommendations and coding (clickTAG) requirements for Flash. Or, you can download it at:

The Online Services Directory provides advertisers with the opportunity to feature their unique expertise to deliver solutions. Your listing allows for a company logo, hotlink to your website, complete profile, multiple contact information and flexibility to make real-time text or copy changes.

Homepage Featured Partner
Being a Homepage Featured Partner provides additional visibility because of your logo’s positioning on the abfjournal homepage — in close proximity to popular content. The benefit is incremental visitor traffic driven directly to your directory listing page.

Added-Value Feature
Services directory advertisers get the benefit of a complementary index listing in ABF Journal print and digital publications over the duration of their contract — includes company name and website URL (hotlinked in digital edition).


Online Listing Type 1 Year
Standard Directory Listing $950
Homepage Featured Partner Listing $295

All advertising rates are subject to change.

To inquire about online advertising opportunities and details, please contact:
Frank Battista
Director, Sales & Marketing
Phone: 800.708.9373, x120
E-mail: [email protected]

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