Shelly Medina has played a critical role in the establishment and operation of successful asset-based lending businesses in Silicon Valley. Her most recent foray took place just last year, as she joined Santa Cruz County Bank to launch a new ABL division that serves emerging growth companies that require asset liquidity and flexible lines of credit.

To get the new division up and running, Medina employed her historical knowledge across nearly three decades in ABL to complete the many steps required to build internal workflows, including creating client application forms, legal agreements and loan documents, while identifying and implementing specialized software. Medina also coordinated and delivered internal employee training and communications for the new division.

As she has shown in building Santa Cruz County Bank’s ABL unit, Medina possesses unmatched skills that allow her to start from scratch and create operational and leading documentation teams within business units. Her management and leadership translates to quantifiable successes. She also has the proven ability to lead a startup operation through significant scale, having previously supported the launch of Bridge Bank’s factoring and ABL division in 2002.

In the historically male-dominated banking industry, Medina’s experience and expertise speak to her strengths and the distinctive role she plays in ABL. Medina has worked diligently to pass on her knowledge to the next generation, coaching and mentoring numerous employees to successful careers in banking while making lasting friendships throughout her years in the industry, further reinforcing her exceptional leadership abilities. In addition, she donates volunteer hours and participates in many community engagement opportunities with organizations such as Second Harvest Food Bank of Santa Cruz County, the Chamber of Commerce of Capitola, CA, and Santa Cruz Works’ Blue Innovation.