Monroe Capital has established a new business vertical, Retail and Consumer Products Asset Based Lending. Andy Moser and Marc Price have joined to co-head this new finance practice group, and will be based in the firm’s Boston office.

“We are very excited to establish this new group focusing on retail and consumer products asset-based lending. This new finance group complements our existing healthcare, technology, media and ESOP focused verticals,” said Ted Koenig, president and CEO of Monroe Capital. “We are also pleased to add Andy and Marc to the Monroe Capital team. They are both seasoned professionals.”

Previously, Moser was president and CEO of Salus Capital Partners, SVP and head of Asset Based Lending at First Niagara Bank, and SVP and head of Asset Based Lending at NewAlliance Bank. In addition, Moser has held senior level positions with GMAC Asset-Based Finance and Wells Fargo Foothill Capital Finance. Moser has more than 25 years of experience in the commercial finance, asset-based lending and retail industries.

Price was EVP at Salus Capital Partners, VP at EMCC, a Schottenstein Stores affiliate, and principal at State Street Global Advisors.