SSG Advises Vitamin World in Asset Sale to Feihe Int’l

SSG Capital Advisors acted as the investment banker to vitamin and supplement retailer Vitamin World in the sale of substantially all of its assets to an affiliate of Feihe International.

Vitamin World to Liquidate, SSG To Advise

Despite DIP financing from Wells Fargo, a distraught Vitamin World is heading for liquidation. ABF Journal illustrator Jerry Gonzalez shows the company getting a little help from its friends at SSG Advisors.

Vitamin World to Liquidate, SSG to Advise

Retailer Vitamin World filed Chapter 11 with Wells Fargo providing DIP financing. Due to lackluster sales, the company agreed to liquidate the retail stores with SSG Advisors acting as investment bank.