Preserving Brand Equity in a Turnaround: Six Steps to Preserving a Company’s Reputation

A company’s brand is a powerful if unappreciated asset. During the intense process of turning a company around financially, little thought is given to protecting its brand. Gordon Andrew explains why brand equity matters and provides steps to protect and enhance a brand during a turnaround.

April 2017

April 2017
Turnaround Management
Vol. 15, No. 3

Turnaround Management: 2017 and Beyond

Economic uncertainty has traditionally been good for turnaround professionals. But the game has changed, and unregulated lenders can call a different tune. Howard Brod Brownstein looks into his crystal ball and predicts a mixed bag for turnaround pros under the new administration.

The Rise of U.S. Style Pre-Insolvency Restructuring

As the U.S. system of restructuring and insolvency gains popularity in Australia and beyond, Carlyn Taylor, global co-leader of the Corporate Finance & Restructuring segment of FTI Consulting, provides her perspective on this growing trend in a Q&A that originally appeared in the FTI Journal.

Desperate Times Call for Effective Turnarounds

In an excerpt from their book, Transformation: Delivering and Sustaining Breakthrough Performance, Boston Consulting Group’s Lars Fæste, Jochen Schoenfelder, Christian Brub and Christoph Lay discuss the essential steps needed to create a transformational turnaround and restructuring effort.

Separating ‘Good’ Business from ‘Bad’ Business: AEG Partners’ Award-Winning Turnaround of Compressor Engineering

Compressor Engineering enjoyed two years of significant revenue as it expanded into new service areas. At the same time, the company started to experience lower profitability and tighter liquidity. Were these issues driven by the expansion or were there other more deeply rooted problems? The company called in AEG Partners, which discovered undetected problems that threatened the very existence of the business. AEG implemented a plan and resulted in a turnaround honored as TMA’s Chicago/Midwest Chapter’s 2016 Turnaround of the Year.

The Ethics of Turnaround: Are Too Many Shades of Gray Affecting the Industry?

A strong sense of right and wrong is critical to restructuring a company in a way that benefits all stakeholders. Yet turnaround professional Robert Katz sees “shades of gray” becoming more prevalent and having a negative impact on the industry. He shares examples of these unsavory situations and points out ethical paths to avoid them.

Lenders and Turnaround Professionals: A Changing Relationship

Traditionally, lenders and turnaround professionals have worked in tandem to assure a positive outcome for the lender and the borrower. But since the onset of the Great Recession, that relationship has undergone many changes. Veteran turnaround professional and ABF Journal Contributing Editor Howard Brownstein shares some observations on this changing relationship.

An M&A Advisor’s Perspective: Eight Common Mistakes Companies Make During a Turnaround

Turning around and/or selling the assets of a distressed company is filled with pitfalls. Ken Mann points out eight common mistakes that occur during the turnaround process. Avoiding these mistakes is tantamount to realizing a satisfactory recovery.

Turnaround Managers’ Survey: The Good News: Bank Referrals Fuel Turnaround Activity The Bad News: Compared to Last Year, Fewer Opportunities Expected

Turnaround managers expect fewer opportunities than they did one year ago, according to data from our 2016 Turnaround Manager’s survey. On the bright side, banks continue to provide the most referrals to turnaround managers.