It’s All in a Name: Brands and Trademarks as Loan Collateral
Branding has become the buzz word of the 21st century for marketers promoting their products. But brands themselves have value and can be used as collateral when structuring a loan. Hugh Larratt-Smith explains how these loans are created and explores the successes and the pitfalls of lending against brands.
March 24, 2017
bankruptcy | HBC | Hugh C. Larratt-Smith | Loan Collateral | Macy's | RadioShack | Timingham | Toys "R" Us | Twinkies | Wanamaker's
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