Preserving Brand Equity in a Turnaround: Six Steps to Preserving a Company’s Reputation

A company’s brand is a powerful if unappreciated asset. During the intense process of turning a company around financially, little thought is given to protecting its brand. Gordon Andrew explains why brand equity matters and provides steps to protect and enhance a brand during a turnaround.

Clear Thinking Group Partners With Highlander Consulting

To enhance integrated communications planning and implementation for mergers & acquisitions and corporate restructurings, Clear Thinking Group has formed a strategic partnership with Highlander Consulting.